:root {
  --orange: #ee4c25;
  --teal: #28b4af;
  --cream: #fbf1df;
  --paper: #fffaf0;
  --ink: #2a231d;
  --muted: #78675c;
  --line: rgba(42, 35, 29, .14);
  --shadow: 0 26px 70px rgba(42, 35, 29, .16);
}

* {
  box-sizing: border-box;
}

html {
  scroll-behavior: smooth;
}

body {
  margin: 0;
  background: var(--paper);
  color: var(--ink);
  font-family: Arial, Helvetica, sans-serif;
  line-height: 1.45;
}

img {
  display: block;
  max-width: 100%;
}

h1,
h2,
h3,
p {
  margin-top: 0;
}

h1 {
  margin-bottom: 22px;
  font-size: clamp(58px, 9vw, 116px);
  line-height: .9;
  letter-spacing: 0;
}

h2 {
  margin-bottom: 22px;
  color: var(--orange);
  font-size: clamp(34px, 5vw, 62px);
  line-height: .98;
  letter-spacing: 0;
}

h3 {
  margin-bottom: 14px;
  color: var(--orange);
  font-size: clamp(30px, 4vw, 52px);
  line-height: .96;
  letter-spacing: 0;
}

.hero,
.intro,
.strategy,
.campaigns,
.recommendations,
.timeline,
.ops,
.risk,
.closing {
  padding: clamp(56px, 7vw, 92px) clamp(24px, 5vw, 72px);
}

.print-page {
  page-break-after: always;
}

.hero {
  position: relative;
  min-height: 92vh;
  overflow: hidden;
  background: var(--orange);
  color: white;
}

.hero-bg {
  position: absolute;
  inset: 0;
  background:
    linear-gradient(90deg, rgba(238, 76, 37, .99) 0%, rgba(238, 76, 37, .92) 45%, rgba(238, 76, 37, .08) 78%),
    url("assets/opening-week.png") center right / cover no-repeat;
}

.topbar {
  position: relative;
  z-index: 2;
  display: flex;
  align-items: center;
  gap: 16px;
  padding: 0;
  color: var(--cream);
  font-size: 13px;
  font-weight: 800;
  letter-spacing: .09em;
  text-transform: uppercase;
}

.topbar img {
  width: 74px;
  height: 74px;
  object-fit: contain;
  border-radius: 10px;
  background: white;
  padding: 7px;
}

.hero-copy {
  position: relative;
  z-index: 2;
  max-width: 790px;
  padding-top: clamp(76px, 12vh, 132px);
}

.eyebrow {
  margin: 0 0 14px;
  color: var(--teal);
  font-size: 12px;
  font-weight: 900;
  letter-spacing: .13em;
  text-transform: uppercase;
}

.hero .eyebrow {
  color: #ddfffc;
}

.lead,
.big-copy {
  max-width: 760px;
  color: var(--muted);
  font-size: clamp(18px, 2vw, 25px);
}

.hero .lead {
  color: var(--cream);
}

.actions,
.metrics {
  display: flex;
  flex-wrap: wrap;
  gap: 10px;
  margin-top: 32px;
}

.actions span,
.metrics span,
.tag {
  display: inline-flex;
  min-height: 34px;
  align-items: center;
  border-radius: 8px;
  padding: 8px 14px;
  background: var(--teal);
  color: white;
  font-size: 12px;
  font-weight: 900;
  letter-spacing: .08em;
  text-transform: uppercase;
}

.band {
  background: var(--cream);
}

.intro {
  display: grid;
  grid-template-columns: minmax(0, 1.05fr) minmax(340px, .95fr);
  gap: 50px;
  align-items: start;
}

.intro-grid,
.ecosystem,
.recommendation-grid,
.risk-grid,
.timeline-grid {
  display: grid;
  gap: 16px;
}

.intro-grid {
  grid-template-columns: 1fr 1fr;
}

.intro-grid article,
.ecosystem article,
.recommendation-grid article,
.risk-grid article,
.timeline-grid article,
.ops > div,
.budget-card > div,
.detail-grid > div {
  border: 1px solid var(--line);
  border-left: 8px solid var(--orange);
  border-radius: 8px;
  background: rgba(255, 255, 255, .76);
  padding: 20px;
}

.intro-grid article:nth-child(even),
.ecosystem article:nth-child(even),
.recommendation-grid article:nth-child(even),
.risk-grid article:nth-child(even),
.timeline-grid article:nth-child(even),
.ops > div:nth-child(2),
.detail-grid > div:nth-child(even) {
  border-left-color: var(--teal);
}

.intro-grid strong,
.ecosystem b,
.ecosystem span,
.recommendation-grid b,
.risk-grid b,
.timeline-grid b,
.timeline-grid span,
.detail-grid b {
  display: block;
  margin-bottom: 6px;
  color: var(--orange);
  font-size: 13px;
  font-weight: 900;
  letter-spacing: .08em;
  text-transform: uppercase;
}

.ecosystem span,
.timeline-grid span {
  color: var(--teal);
}

.section-head {
  max-width: 930px;
  margin-bottom: 42px;
}

.section-head.compact {
  min-height: auto;
}

.strategy {
  background: var(--paper);
}

.ecosystem {
  grid-template-columns: repeat(4, minmax(0, 1fr));
}

.ecosystem article b {
  color: var(--teal);
  font-size: 22px;
}

.budget-card {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 18px;
  margin-top: 26px;
}

.budget-card h3 {
  font-size: 24px;
}

.campaigns {
  padding-bottom: 20px;
}

.campaign {
  display: grid;
  grid-template-columns: minmax(330px, .86fr) minmax(0, 1fr);
  gap: clamp(28px, 4vw, 58px);
  align-items: center;
  max-width: 1440px;
  margin: 0 auto;
  padding-top: clamp(58px, 7vw, 96px);
  padding-bottom: clamp(58px, 7vw, 96px);
  border-top: 1px solid var(--line);
}

.campaign.flip img {
  order: 2;
}

.campaign img {
  width: 100%;
  aspect-ratio: 16 / 10.4;
  object-fit: cover;
  border-radius: 8px;
  box-shadow: var(--shadow);
}

.campaign p {
  max-width: 770px;
  color: var(--muted);
  font-size: 18px;
}

.tag {
  margin-bottom: 18px;
  background: var(--cream);
  color: var(--orange);
  border: 1px solid rgba(238, 76, 37, .22);
}

.detail-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 12px;
  margin-top: 24px;
}

.detail-grid > div {
  min-height: 118px;
  padding: 16px;
}

.detail-grid span {
  color: var(--ink);
  font-size: 14px;
}

.metrics span {
  background: rgba(40, 180, 175, .12);
  color: #146f6b;
  border: 1px solid rgba(40, 180, 175, .26);
}

.recommendation-grid,
.risk-grid {
  grid-template-columns: repeat(4, minmax(0, 1fr));
}

.timeline-grid {
  grid-template-columns: repeat(3, minmax(0, 1fr));
}

.ops {
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  gap: 18px;
}

.ops h2 {
  font-size: clamp(28px, 3vw, 42px);
}

.checklist {
  margin: 20px 0 0;
  padding: 0;
  list-style: none;
}

.checklist li {
  position: relative;
  margin-bottom: 12px;
  padding-left: 24px;
}

.checklist li::before {
  content: "";
  position: absolute;
  left: 0;
  top: .62em;
  width: 7px;
  height: 7px;
  border-radius: 50%;
  background: var(--orange);
}

.closing {
  min-height: 72vh;
  display: flex;
  flex-direction: column;
  justify-content: center;
  background:
    linear-gradient(90deg, rgba(238, 76, 37, 1) 0%, rgba(238, 76, 37, .96) 54%, rgba(238, 76, 37, .18) 100%),
    url("assets/ai-photo.png") center right / cover no-repeat;
  color: white;
}

.closing h2 {
  max-width: 880px;
  color: white;
}

.closing p {
  max-width: 930px;
  color: var(--cream);
  font-size: clamp(24px, 3.2vw, 42px);
  line-height: 1.1;
}

.closing strong {
  max-width: 800px;
  color: white;
  font-size: clamp(18px, 2vw, 28px);
}

@media (max-width: 980px) {
  .intro,
  .campaign,
  .budget-card,
  .ops,
  .ecosystem,
  .recommendation-grid,
  .risk-grid,
  .timeline-grid {
    grid-template-columns: 1fr;
  }

  .intro-grid,
  .detail-grid {
    grid-template-columns: 1fr;
  }

  .campaign.flip img {
    order: 0;
  }
}

@media print {
  @page {
    size: A4 landscape;
    margin: 0;
  }

  html,
  body {
    width: 297mm;
    background: white;
    -webkit-print-color-adjust: exact;
    print-color-adjust: exact;
  }

  body {
    font-size: 10pt;
  }

  .print-page {
    height: 210mm;
    min-height: 0;
    overflow: hidden;
    page-break-after: always;
    break-after: page;
  }

  .hero,
  .intro,
  .strategy,
  .campaigns,
  .recommendations,
  .timeline,
  .ops,
  .risk,
  .closing {
    padding: 13mm 16mm;
  }

  .hero {
    height: 210mm;
    min-height: 0;
  }

  .hero-copy {
    padding-top: 28mm;
  }

  h1 {
    font-size: 52pt;
  }

  h2 {
    font-size: 26pt;
  }

  h3 {
    font-size: 23pt;
  }

  .lead,
  .big-copy {
    font-size: 10.5pt;
  }

  .intro {
    grid-template-columns: 1fr 1fr;
    gap: 10mm;
    align-items: start;
  }

  .intro-grid {
    grid-template-columns: 1fr;
    gap: 3mm;
  }

  .intro-grid article,
  .ecosystem article,
  .recommendation-grid article,
  .risk-grid article,
  .timeline-grid article,
  .ops > div,
  .budget-card > div,
  .detail-grid > div {
    padding: 4mm;
    border-left-width: 5px;
  }

  .campaign {
    height: 210mm;
    min-height: 0;
    max-width: none;
    margin: 0;
    grid-template-columns: 48% 1fr;
    gap: 10mm;
    padding-top: 13mm;
    padding-bottom: 13mm;
    border-top: 0;
    overflow: hidden;
  }

  .campaigns {
    padding: 0 !important;
  }

  .campaigns > .section-head {
    display: none;
  }

  .campaign img {
    height: 128mm;
    aspect-ratio: auto;
    box-shadow: none;
  }

  .campaign p {
    font-size: 10.2pt;
    margin-bottom: 3mm;
  }

  .tag {
    min-height: 7mm;
    margin-bottom: 4mm;
    padding: 2mm 3mm;
    font-size: 7pt;
  }

  .detail-grid {
    gap: 3mm;
    margin-top: 5mm;
  }

  .detail-grid > div {
    min-height: 0;
  }

  .detail-grid span {
    font-size: 8.2pt;
    line-height: 1.28;
  }

  .detail-grid b {
    font-size: 7.6pt;
  }

  .budget-card {
    gap: 4mm;
    margin-top: 6mm;
  }

  .budget-card h3 {
    font-size: 14pt;
  }

  .section-head {
    margin-bottom: 8mm;
  }

  .section-head.compact {
    height: 210mm;
  }

  .recommendation-grid article p,
  .risk-grid article p,
  .timeline-grid article p,
  .ecosystem article p,
  .ops li {
    font-size: 8pt;
    line-height: 1.32;
  }

  .recommendation-grid,
  .risk-grid {
    grid-template-columns: repeat(4, 1fr);
  }

  .ecosystem {
    grid-template-columns: repeat(4, 1fr);
  }

  .timeline-grid,
  .ops {
    grid-template-columns: repeat(3, 1fr);
  }
}